Oreo doomsday vault how to#

So, we (360i + The Community) decided to make an indestructible Oreo vault in Svalbard, Norway containing everything needed to make the delicious creme-filled cookies. Flesh-eating turtles and Oreo doomsday vault GetFactd. 3, 2020 asking who would save Oreos if Asteroid 2018 VP1 made contact with Earth.

Oreo doomsday vault how to#

Strange News: How To Drop Your Own Charges, The Oreo Doomsday Vault, and City-wide Exorcisms. With 40 pieces of content besides our film, we took fans to our cookie bunker. Flesh-eating turtles and Oreo doomsday vault GetFactd. Once our vault was built, we brought it to social, since that’s where everyone was spending their days. And since we had to stop at Oslo to get there, we filmed part of our five-minute video there. While the travel restrictions and quarantine imposed some obstacles to our production in Norway, we used a skeleton crew and were able to go to the actual site of the Svalbard Global Seed Vault in Longyearbyen. Entrant Company the community Medium Out of Home Category Ambient Entry Type Product/Service. And fans appreciated it to the point where many felt that even if the world ended, there was no better place to be than up in our vault in the Arctic Circle, stuffing their faces with OREOs. We used a small asteroid approaching Earth as the reason behind the vault’s creation, but we were touching on something bigger. Our Doomsday Vault campaign touched on the ‘apocalyptic’ sentiment dominating the world, but from an absurd, humorous angle. We had to keep OREO’s playful tone and be authentic to the brand. But as we were in the midst of an intensifying pandemic, a months-long quarantine, and growing stress and anxiety, we wanted to give people a much-needed break from everything without calling it out. The 2018 VP1 asteroid poses no real threat to humans or Oreo cookies.“OREO is all about being playful.

This is another precaution the company took to make sure the cookies remain fresh and protected for many years. Mylar can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture, and air. Case Study Dani Comar public relations, stunt, social media, product, event, guerrilla, the community, la comunidad, publicis, north america, usa, oreo, award-winning, fun From a single fan tweet to a headlines-making global campaign. In a statement released Friday, Orea said that the cookies are wrapped in mylar and then kept inside the vault. Read: THIS BOY RAISED $4000 SELLING KEY CHAINS TO PAY OFF THE LUNCH DEBT OF HIS SCHOOL One fan asked, ‘who will save the OREOs’ we answered this important question emphatically. We took a piece of fan UGC about 7-11 Nachos and turned it into an epic music video with the band Froggy. And the company was quick to act on this PR opportunity! It had a 0.4 chance of destroying everything (kind of). In a dazzling demonstration of a company having its priorities in order, Oreo says it built a concrete vault in Norway to protect its cookies from the. It is located quite near the Svalbard Global Seed Vault, at 78☀8’58.1″N, 16☀1’59.7″E.īut what triggered this Oreo cookies vault? One fan named Olivia Gordon tweeted on 3rd October asking who will save the Oreo cookies in case the Election Day asteroid strikes. The company has released a video with a real astronomer and actors that shows the vault. Hey, are you on Instagram? Check out the official Truth Theory Instagram page HERE, we upload new content every day. The one for the Oreo cookies is much smaller and is quite clearly a PR stunt. It is meant to preserve human legacy in case disaster strikes someday in the distant past. The Artic has another doomsday vault that houses botanical and agricultural seeds. Oreo cookies are stashed in this vault in case of any unfortunate incidents. Just to be on the safe side, Oreo has built a doomsday vault in the cold realms of Norway. But even if it does enter the atmosphere, it will disintegrate way before it can cause any harm on the ground. The Global OREO Vault was inspired by other 'doomsday' seed vaults around the world that protect the seeds of the world in permafrost in case of global disaster. There is an exceedingly slim possibility of the asteroid entering the earth’s atmosphere (0.41%). The “Election Day asteroid” will be grazing past us on the 2nd of November. As the earthlings hold their breath for the asteroid 2018 VP1, Orea had to safeguard their best-selling cookies. A 360i + The Community collaboration to ensure the safety of Oreo cookies during a possible catastrophic eventwhich couldve been an.

For all the cookie lovers worried about their favorite Oreo cookies, their beloved company has taken an immense measure. The OREO Doomsday Vault Recognitions Credits About Food & Drink (Series & Campaigns) Sponsors View All Sponsors Register to unlock access to the Best of.